In Apple’s new holiday ad, “A Critter Carol,” a group of woodland puppets frolic in a wintery forest to a wildlife-themed parody of the Flight of the Conchords’s song Friends. Every element, from the ...

Apple’s 20025 Christmas advert, A Critter Carol, has earned an ‘exceptional’ 5.4 Stars with creative effectiveness platform System1 – making it the brand’s highest scoring advert ever tested.

The ad was created by TBWA\Media Arts Lab (MAL) (a bespoke global agency that partners only with Apple), directed by Mark Molloy, and shot on an iPhone 17 Pro. It appears to be building on a larger ...