Ask a room full of business leaders, marketers and entrepreneurs to define the difference between advertising and marketing, and there’s a pretty good chance you’ll hear a wide array of answers—and ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Marketing is so much more than advertising and promotion, it’s a comprehensive approach that involves understanding customer needs, delivering value and building lasting relationships to ensure the ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

'There were no ad agencies involved, there was no marketing department,' says actor Danny McBride, founder of Don Gato tequila. How the Temu Pig Shirt took over the internet Temu's jarringly grotesque ...

The Pine Bluff Advertising and Promotion Commission recently awarded more than $1.5 million in grant funding to local agencies. Funding included $315,870 to 13 local nonprofit organizations and public ...

FAYETTEVILLE -- The Advertising and Promotion Commission's chairman on Friday detailed measures that will be put in place for Experience Fayetteville following the reinstatement of its CEO. The ...