Comcast is the latest addition to a growing list of TV ad inventory sellers sprucing up their audience targeting to win more advertiser budgets. On Friday, Comcast-owned ad buying platform ...

As TV continues to converge with digital media, advertisers benefit the most from partners who understand both worlds. When ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. With the forthcoming “cookie-pocalypse” threatening to reign havoc ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care ...

Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. Microsoft launches AI-powered ...

New First-to-Market Political Ad Exposure Segments Empower Political Marketers to Reach Custom Audiences with Local Level Precision NEW YORK, Oct. 24, 2023 /PRNewswire/ -- Proximic by Comscore (SCOR), ...

Held during the throes of the COVID-19 pandemic, the 2020 election cycle was deemed a “digital election” as traditional campaign tactics shifted online. According to the 2020 Political Advertising ...

Does your actual law firm target audience – the people you’re currently reaching – represent the ideal clientele you want to attract? With so much going on in digital marketing, it’s easy to get ...

What is the goal of any marketing campaign? To make the target audience notice the product or service. But, this can be a difficult task when there are so many platforms out there making it hard to ...