Digital marketing has fundamentally transformed how automotive companies engage with their customers. In an industry as fiercely competitive as automotive, the ability to swiftly adapt to digital ...

In an era when car buyers bounce between devices, platforms and even physical locations before making a decision, relying on a single marketing channel just won’t cut it. Today’s automotive ...

Tom Treanor is the head of marketing at enterprise customer data (CDP) platform Arm Treasure Data, where he leads the marketing strategy. Although automotive sales dropped earlier this year due to the ...

Sibling publications Automotive News and Ad Age are teaming up to uncover the auto industry's most innovative, strategic, creative and effective marketing work. The Global Automotive Marketing Awards ...

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