Corporations have a duty of loyalty that compels them to ensure that their digital infrastructure is not used to attack their ...

The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads. Your brand ...

Most brands don’t realize how much traffic they lose each day to unauthorized bidding, affiliate violations, and ad hijacking. Industry data shows ad fraud reached an estimated $84 billion of global ...

Smart product manufacturers invest in protecting their intellectual property rights. Preventing and addressing counterfeit and infringing products on an ongoing basis should be prioritized as a core ...

The role of a trademark professional is evolving from a primarily legal role to a broader brand protection management position, which requires new responsibilities and brings new challenges. Of course ...

AxleIT helps brands stop unauthorized sellers, enforce MAP, and regain control on Amazon using automation built for ...

Balancing IP enforcement and PR can be challenging in decentralized spaces, especially as copyright law is still developing in AI, Web3, and other emerging areas. A sound strategy covers core ...

In today's fiercely competitive market, a company's brand is not only a symbol of the image that it wants to portray, but also a reflection of its core competitiveness. Therefore, brand protection is ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Out today, WTR’s new Special Report “The future of brand protection on social media” helps brand professionals mitigate the risks and seize future opportunities for brand growth in an evolving digital ...

Pizza isn’t typically a topic of conversation in company meetings at Caterpillar, the world’s largest maker of construction and mining equipment, diesel and natural gas engines, and industrial gas ...

If you’re running a small online business, the challenges can feel overwhelming at times. With competition coming from all sides, tight profit margins, and an ever-growing need to stay ahead of trends ...