Just like the name of your new RIA, the brand is the next most critical aspect of the firm. After all, it’s your lasting first impression to your esteemed fellow colleagues and prospective clients. Dr ...

When you’re starting a new company, it’s easy to put off the branding process for a while. You’re working on getting your main product or service into the hands of as many customers as possible, and ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Being self-aware is a prerequisite for developing many of the ...

Should your company logo be bright and bold, or muted and sophisticated? Should store signage be written in a sans serif font or a more fun “display” typeface? Running a business on a daily basis is a ...

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Bookstores in Iran look similar to those anywhere in the world, but publishers have had to slash the number of titles and reduce the pages - Copyright AFP ATTA KENARE ...

Executive branding agencies help establish or refine personal brands and hone thought leadership, while PR agencies focus on media coverage, public visibility and shaping public perception. Before ...

The City of Hendersonville’s Downtown Advisory Board will bring in Greenville consultants Arnett Muldrow & Associates to guide the community vision and branding process of the 7th Avenue District on ...

What if you could build a brand in the time it takes to brew your morning coffee? It might sound like a bold claim, but with the rise of AI tools like ChatGPT, the once time-consuming process of brand ...