Whether you’re a seasoned gin drinker or a juniper newbie, you’ve most likely crossed paths with a purple gin. It’s pretty ...

Forbes contributors publish independent expert analyses and insights. Jeanette Hurt covers the culture of spirits, wine and beer. Unicorn Distillery's Butterfly Pea Vodka starts out as a bright blue ...

Red Lobster's Under the Purple Sea puts to use a somewhat hokey mixologist flare to create a magical color-changing cocktail. An extravagantly lanky glass of Tito's, watermelon (flavoring), and lime ...