In my previous article, From static to strategic: The shift to dynamic pricing models, I outlined why traditional fixed-price approaches are no longer sufficient in today’s volatile supply chain ...

Imagine refreshing an online shopping cart only to see the price of your favorite jacket jump $20 in minutes. This is the reality of dynamic pricing in today’s AI-driven markets. As a digital product ...

In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

Those who try to mess with fast food should be prepared to face Americans’ wrath. Wendy’s faced an outcry earlier this year after CEO Kirk Tanner told investors that the chain would start testing out ...

In today’s unpredictable market, cost savings are no longer the only or even the primary goal of procurement. Instead, long-term value creation, supply continuity, and risk mitigation are what set ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

A Wendy’s Co. restaurant in New York City.. Photo: Yuki Iwamura/Bloomberg Wendy’s says that it has no plans to increase prices during the busiest times at its restaurants. The burger chain clarified ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...

WASHINGTON, D.C. -- Approximately 25% of airfares, ancillaries and airfare bundles currently sold were dynamically created, ATPCO estimates. The figure is up from approximately 15% in October 2022.

Toronto Metropolitan University provides funding as a founding partner of The Conversation CA. Toronto Metropolitan University provides funding as a member of The Conversation CA-FR. Wendy’s new ...