adexchanger

The JIC And The MRC Clarify Their Purpose And How They’re Different

The TV currency space was contentious enough before the broadcaster-backed joint industry committee (JIC) formed last year to help set cross-platform video measurement standards. But isn’t that what ...
adexchanger

The JIC Certifies Comscore And VideoAmp As National TV Currencies

The broadcaster-backed joint industry committee (JIC) has been in the weeds since last summer, evaluating the most promising TV currencies that could be alternatives to Nielsen. Now, the JIC is ...
MediaPost

MRC: We Welcome A JIC, But It Cannot Replace Us

The Media Rating Council (MRC) Thursday sent letters to its advertiser, agency and media industry members to state its position and reaffirm its industry role in response to questions about a ...
Marketing Dive

Comscore, iSpot, VideoAmp picked for JIC’s next measurement move

The U.S. Joint Industry Committee (JIC) today (Sept. 20) announced that Comscore, iSpot and VideoAmp have been granted conditional certification as part of its ongoing currency certification efforts, ...
Marketing Dive

Mythbusting the JIC, weaponizing the MRC: What’s up with measurement?

While the Writers Guild of America strike that began on May 2 is a headline-generating development likely to disrupt programmers' dealmaking with advertisers, the changing measurement landscape is ...