Target has brought the Target Lady back with her bowl cut, red vest and over-exuberant approach to customer service and all things “Tergit” to help get the word out about Target Circle Week and ...

Are you a print subscriber? Activate your account. By Jack Neff - 44 min 26 sec ago By Jon Springer - 4 hours 24 min ago By Parker Herren - 7 hours 31 min ago By Tim Nudd - 8 hours 7 min ago 9 hours ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

After seeing the loyalty pricing and discounts in the Google search results and shopping ads, Google has now announced that they have new loyalty offerings in Merchant Center and also loyalty goal in ...

Loyalty, where consumers remain dedicated to a specific brand, took on a new meaning Tuesday when Google advanced personalized member-only pricing, shopping and shipping benefits for retailers. The ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Fluent, Inc. has unveiled findings from a survey of over 1,000 US adults regarding the effectiveness of post-purchase advertisements found on e-commerce confirmation pages. These ads aim to enhance ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Carnival Cruise Line just made big changes to its loyalty program, moving from lifetime status to just two years. Carnival Cruise Line, part of the Carnival Corporation family of cruise brands, is ...

Carnival customers indicated that they had stayed loyal for years with the expectation that it earned them a valuable status that they could keep for life. Photo Credit: Carnival Cruise Line Teri West ...