Q: I'm launching a new concept and trying to decide on a tagline. What makes a tagline work? A: Taglines are powerful communicators. The right tagline can attract attention to your concept, help ...

To a certain cross-section of magazine and travel obsessives, Conde Nast Traveler’s vaunted tagline, “truth in travel,” has been synonymous with the publication since its 1987 launch. Traveler writers ...