CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

How innovations in visibility, usability, and smart sensing are changing who uses tools—and how. For centuries, measurement tools have been essential to architecture, engineering, construction, real ...

University of Illinois Physics Professor Paul Kwiat and members of his research group have developed a new tool for precision measurement at the nanometer scale in scenarios where background noise and ...

NEW YORK--(BUSINESS WIRE)--Imagine a tool that does it all: measures short distances, calculates long ones, aligns surfaces, and even gives you accurate angles, all while fitting in your hand. That’s ...

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time ...