I really need Monster to come up with a name for this new line of full-sugar drinks. These are definitely taking the place of the now-discontinued “Reserve” line, signified by indulgent flavors…but ...

Since Monster energy drinks debuted over two decades ago, dozens of flavors have been introduced—and this year, fans have a pair of new options to choose from. In a video highlighting a series of new ...

In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026. And it's garnering mixed reactions. Monster Energy CEO Hilton Schlosberg ...

If coffee isn't your thing, you may prefer sipping on a Monster Energy drink when lethargy looms in order to put a zip in ...

Feb 27 (Reuters) - Monster Beverage (MNST.O), opens new tab beat fourth-quarter sales estimates on Thursday, helped by improving demand for its products including energy drinks and beverages. Beverage ...

Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster Beverage broadens its appeal beyond core users and positions energy drinks as an affordable alternative ...

How a turbocharged upstart brand came to threaten Red Bull and Monster’s dominance. By Molly Young As with so many fantastic tales, it all started with a Florida man. When Steve Haley retired from his ...