When it comes to wasteful practices, egregious packaging takes the cake. From layers of plastic on already-sealed items to massive boxes for products that could fit in your pocket, the examples are ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

We’re long past the point where climate change has started to impact our planet. Natural disasters are happening more frequently, the Earth is warming, and many of us are desperate to do whatever we ...

The smart use of technology can improve your packaging, helping to give you an edge in the competitive market. By using modern technology rather than only using traditional packaging methods, you can ...

In the mid-to-late 1800s, shoppers interested in purchasing many everyday products—from flour to crackers to pickles—usually had to ask store attendants to fish what they wanted out of a barrel for ...

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...