Opinions expressed by Entrepreneur contributors are their own. Creating a strategy to enhance your B2B product demo experience can be tricky because it’s a sales activity you don’t often get feedback ...

It happens during nearly every fundraising pitch meeting. The entrepreneur cannot wait to show me their product via a demo. As politely as I can, I dissuade them and explain that there are other ways ...

There is almost nothing more powerful than a great product demonstration. When done correctly, a demo allows the customer to see and feel how things will be better if they buy (and worse if they don’t ...