Colour is one of the most powerful identifiers a brand can have. And if there's one sector that highlights the power of colour in branding, its sport. Some teams are even informally named after their ...

When Tiger Woods launched his apparel brand Sun Day Red in 2024, he joked that he wanted to “ruin” the logo—or at least render it obsolete. The mark shows a tiger made from 15 stripes to represent ...

The YouTube logo history and evolution provides a lesson in restrained design.

There's a science happening right in front of our eyes as we walk down the sidewalk or peel off on a highway exit for a bite to eat. It's not just coincidental that so many of the logos and branding ...

Stream NBC 5 for free, 24/7, wherever you are. Sun Day Red is not out of the woods yet in regard to trademarking its logo. Footwear giant Puma filed a last-minute notice of opposition against Tiger ...

Puma is pursuing legal action over Tiger Woods' Sun Day Red brand logo. Golf Digest reported that the German company filed a notice of opposition claiming the logo for Sun Day Red, the brand launched ...

Tiger Woods made golf news by revealing the launch of his new apparel company Sun Day Red, complete with a tiger logo. The golf legend is leaving Nike to launch this new Sun Day Red company with a May ...

The sports retail giant claims that the Sun Day Red logo created by Woods closely resembles Puma’s signature emblem. Puma is going after Tiger Woods for what the legendary sports brand believes is a ...

Footwear giant Puma filed a last-minute notice of opposition against Tiger Woods' logos tied to his Sun Day Red brand, according to a filing last week. The German sneaker and apparel company says the ...

Puma has filed a notice of opposition against Tiger Woods' apparel and sneaker company Sun Day Red over its tiger logo. Puma said the mark will cause confusion among consumers. This is the second ...