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According to Nielsen, text messaging is the most common data service in the world. In fact, 22 million texts are sent a day! Which isn’t so surprising when you think of the millions of mobile phones ...

If you remember the era when people preferred to talk on the phone as opposed to sending a text message, then you likely also remember when Facebook was only for college students and the ...

People interact differently with SMS than they do with other forms of communication, according to an infographic by Text Request, and marketers can be more successful with SMS lead generation when ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

Lead generation companies are businesses that help identify, sort and contact high-quality leads on your behalf. These leads will match your ideal customer profile, and with the help of a tailored ...

In a crowded online marketplace, successful marketers are attracting potential customers by using lead-generation tools. These tools are designed to help you find potential customers (also known as ...

David Gasparyan is the Founder & President of Phonexa, a turnkey marketing suite for calls, leads, clicks, email, SMS, accounting and more. Brands are always strategizing for breakthroughs that lead ...

Since its launch in 2021, Google’s Performance Max (PMax) campaigns have revolutionized how we approach cross-channel advertising. But while this AI-powered campaign has been a game-changer for many, ...

Lead generation helps businesses find potential customers, crucial for growth. There are two main types: outbound reaches out directly, inbound attracts customers. Effective targeting in lead ...