With Black Friday, Cyber Monday, and the holiday season fast approaching, you’re probably knee-deep in holiday account planning. Today, we’re zeroing in on a Google Ads feature that you can use all ...

The Diageo India-owned liquor company spent Rs 523 crore on advertising and sales promotion in Q3 FY26, marking a 115.2% rise ...

The Diageo India-owned liquor maker spent Rs 523 crore on advertising and sales promotion in Q3 FY26, a 115% jump from Rs 243 ...

Businesses typically use consumer sales promotions as an incentive for consumers to purchase a particular product or service or to strengthen brand awareness. Consumer sales promotions may involve ...

For CPG marketers, accurately measuring the return on investment (ROI) of promotions remains a struggle, especially for the in-store purchases that still make up about 80% of sales, despite the growth ...

The company spent Rs 937 crore on advertising and sales promotion in Q3 FY26, marking a 16.3% quarter-on-quarter increase from Rs 806 crore in the September quarter. On a year-on-year basis, ad spends ...