Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Staff member Ewen Smart (left) gets his QR code scanned during a demonstration on how to do the self-test kit at a new walk-through Covid test centre at The Engine Shed, Stirling, which opens to the ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. In the era of ubiquitous smartphones and omnichannel social media ...