Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Sales and marketing leaders are often faced with the misalignment that can exist between the marketing and sales functions. Marketing teams get anxious about the money they spend to drive leads to the ...

Organizations lose more than $2 million every year from underused marketing materials. They don't realize that actively aligning Marketing with Sales can result in a 67% rise in organizations' ability ...

Copy these brands’ tactics that keep customers coming back for more.

There’s no question that strategic promotions and discounts motivate consumers to buy a product. But they can also open the door to a long-term relationship through subscriptions. According to our ...

Opinions expressed by Entrepreneur contributors are their own. Want a great idea to increase your sales? Go no further than the promotional idea dreamed up by Hoover in the late 1990s. Then do the ...

Google rolled out a new “Sale Event” promotion type in its Merchant Center platform, the company announced today. The “Sale Event” feature allows merchants to promote broader sales and discounts, ...