As a marketer, your goal should always be to reach the right decision-makers with the right message at the perfect time. People with a propensity to engage or buy are your target audience. Depending ...

Before getting into some ways to find your target audience, it can be helpful to have a formal breakdown of what this entails. Usually, your potential and current customers are divided into segments, ...

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Marketing a business to a niche target audience is like buying peanut butter. To market successfully, you must reach the right people, which involves first figuring out who those people are and then ...

You must have known some marketing campaigns that fell off due to a lack of connection with the target audience. Also, maybe they weren't clear about or didn't know their ideal customers.

Creating and building brand awareness, with potential customers, is essential to success. Here’s how to recognise and connect with your target market. You’ve created a product you're proud of, you’ve ...

One of the first questions I ask when interviewing a new potential client radio station is “Who are you targeting?” My questions continue in an effort to ascertain how much is known by the management ...

Opinions expressed by Entrepreneur contributors are their own. One twist of events — a.k.a. the pandemic — was all it took for many companies to realize that the future of technology, especially in ...

Understanding why it is important to identify a target audience for your press release is crucial for the success of your communication efforts. Tailoring your message to a specific audience not only ...

A target market is defined by shared, specific traits like age or lifestyle. Defining a target market aids in creating focused product decisions. Target market info improves marketing efficiency and ...