Usha International Limited (USHA), the largest Indian sewing machine company, with a market share of over 50% in the organized sector, has cemented its ties with Janome Sewing Machine Co Ltd. (JANOME) ...

Based on consumer insights and preferences, Usha International has added four new sewing machines for sewing, embroidery, and quilting – Skyline S-9, Memory Craft 9850, 6700 P, and Memory Craft 550E – ...

Usha International, one of India’s leading consumer durables company launched a new media campaign for Usha sewing machines featuring the brand ambassador and National Film Award winner 2018, Keerthy ...

How has sewing machines as a category evolved in India? What are the big trends that you see today, and what are the challenges before the industry? The sewing machine industry in India has witnessed ...

Usha International recently launched their new Usha Domestic Industrial Sewing Machines TV ad. Shot by Illusionist Films, Mumbai, the TVC showcases a tale about how the Tailor Masterji relies on the ...

Consumer durables major Usha International is now seeing a rise in interest among youngsters to buy sewing machines. This includes children as young as the 8-14 years age group. The company has also ...