Dell Pulls Back “AI-First” Push After Admitting Customers ...
2 days ago · Dell Admits That Customers Don't Care About AI-Based Products; Pulls Back Its Efforts in AI-First Marketing Finally, someone has decided not to push "AI" down consumers' throats.
Dell admits customers are "not buying based on AI" in ...
2 days ago · In a refreshing change of events for CES this year, Dell has clearly figured out that many of us do not, in fact, care for AI branding on consumer hardware. Shaking up the status quo at the …
Dell says the quiet part out loud: Consumers don't actually ...
4 days ago · It turns out, Dell says it has learned that consumers don't seem to particularly care about AI in PCs and aren't making buying decisions based on it.
Dell Admits Consumers Are Not Buying Laptops Based on AI ...
3 days ago · Dell executives admitted at CES 2026 that consumers aren't buying laptops based on AI features, marking a significant shift from last year's aggressive AI PC marketing push.
Dell Steps Back From AI-First Marketing at CES 2026
2 days ago · Dell shifts away from AI-first marketing at CES 2026, focusing on consumer needs as buyers show fatigue with AI hype.
Dell admits that PC buyers don’t actually care about AI
3 days ago · AI has been a huge buzzword at Apple and other tech companies for years. But Dell just admitted that PC buyers don’t actually care about AI.
Dell admits consumers don’t care about AI PCs | The Verge
3 days ago · is a senior editor and author of Notepad, who has been covering all things Microsoft, PC, and tech for over 20 years. Dell has revealed that consumers aren’t buying PCs for AI features right …