Explore Axe's new grooming products and fragrances or just brush up on those dating skills. Welcome to the New AXE Effect.

Stay fresh with the scent of Oud Wood & Dark Vanilla. AXE® Gold Body Deodorant & Body Spray for Men will keep you smelling great without the stains. Shop now.

AXE deodorant body spray keeps you fresh with odour-busting zinc technology and 48-hour high-definition scent. Think a feminine blend of fresh fruity notes such as apple and blackberry with …

Give your hair what it needs to stay healthy and clean. Our 2-in-1 Shampoos and Conditioners offer everything your scalp and hair need and want.

At Axe we have a full range of deodorants and antiperspirants to keep you feeling fresh and dry all day long. Learn more about these products today!

With its 48-hour high-definition scent and odour-busting zinc technology, AXE Black Body Spray means you’re always ready. Frozen pear blends with cedarwood for a refreshing scent that …

The Axe range of deodorants, antiperspirants and daily fragrances offer the best scents for every style. Find the perfect fragrance product for you today!

With its 48-hour high-definition scent and odour-busting zinc technology, AXE Kilo Body Spray has got you covered. A signature combo of mandarin and sandalwood scents.

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Smell finer than the finest fragrances with AXE Blue Lavender Premium Body Spray, with an exhilarating fresh scent infused with lavender & mint essential oils.